Micrel Medical Devices featured in the Book "BIODESIGN" written by a team of faculty at Stanford University, USA

01/08/2012

The book "Biodesign: The Process of Innovating Medical Technologies" developed by a team of faculty at Stanford University, USA features the success story of Micrel Medical Devices in the UK Parenteral Nutrition market. Micrel's Sales and Marketing teams worked closely with customers and other medical technology users to better understand user needs, identify market opportunities and translate them into product innovation.

You can read more about the book and the process of Innovating Medical Technologies here.